Physicians Formula Organic wear is one such heavily campaigned cosmetic that is allegedly “100% All Natural”. The lofty claims accompanying all of their so called organic products come suspiciously with no identifiable seals of federally regulated certification. They are not alone. In the makeup isles at nearly every convenience/grocery store and pharmacy is a cosmetics section designated solely for seemingly “natural” makeup products. As it turns out, some of them do contain some natural ingredients (term used loosely), some possibly even organic. But without providing any proof of legitimate certification (and why wouldn’t they?) one can safely assume a certain degree or full blown greenwashing is at play.
Take Physicians Formula, for example: their website claims that their organic line is all of the following (100%!): “100% Free of Harsh Chemicals. 100% Free of Synthetic Preservatives. 100% Free of Parabens. 100% Free of GMO’s. 100% Free of Synthetic Colors. 100% Free of Synthetic Fragrances. 100% Cruelty Free.” Without a single seal of approval to back any of this up, none of these claims are verifiably true. What’s more, on the description page of the same product for which these claims came from it is stated that the products are produced from 80% organic materials. Wait, how can the ingredients be 100% All Natural if they are only 80% organic? You decide.
A list of other un-certified “organic” brands to avoid
“* Avalon “Organics”
* Desert Essence “Organics”
* Earth’s Best “Organic”
* Eminence “Organic” (Except Few w/USDA Seal)
* Giovanni “Organic”
* Goodstuff “Organics”
* Head “Organics”
* Jason “Pure, Natural & Organic”
* Kiss My Face “ObsessivelyOrganic”
* Nature’s Gate “Organics”
* Physicians Formula “Organic” Wear
* Stella McCartney “100% Organic”