Ever wonder why certain objects or topics are placed in an advertisement that seem to have no relevance to the product being sold? Most the time the advertisement is trying to use your ignorance on a topic to draw out an emotion that will shed a positive light on the product or idea being displayed. The link above is for a study done to determine the effect nature has on the population when placed in advertising. The main trend found was the less a person knows about an environmental issue or the product itself being sold, the more of an impact the advertising has on that person. There is an inverse relation to how much some one knows about a topic/product and how much the advertising will affect their judgment, so if a person knows more about a topic/product, the less of an impact the advertising will have on the person.
Basicly knowledge is power. Typically before you go purchase a product or join a group/college, you would research to know if your getting a good deal or if it’s the correct decision for you to make. That same preparation you make before making such a decision is the same preparation that can prepare you for the type of advertising that you will see.
In summery, advertisements are there to bring a new product to your attention. However, don’t let the advertising do the desist ion making for you, use your own research to come to a conclusion on your own.