Shallow ads

Have we ever thought of how much time we spend in front of the TVs: sometimes in the mornings while having our coffee, after work/school, when the weather is bad, or even when we are lazy. More than half of the time we spend in front of the TV is overtaken by commercials. A tv show, regular length 40 mins, in most cases it turns out to be more than an hour, a 90 minute movie turns into a 3 hour movie. All this because of the commercials which constantly are trying to implement the idea that we need to buy that product and the more you watch the more convinced you will get.
Commercials, ads, are everywhere, pretty much on everything we lay our hands or eyes on. We hardly pay attention to them anymore because we are so used to them. Even though we don pay attention, on a subconscious level we do know a specific commercial. For instance, how many times has it happened that you overhear someone discussing a commercial or an ad seen or heard, and suddenly you know that commercial. The issue is that most green commercials are shallow, about 40%, and only 2% have a real deep meaning.
If a commercial is more sophisticated and it has a significant point people would tend to pay more attention, unlike the ones with the Power Points. Green commercials should be more sophisticated and being shown on TV more often. People need to see it to believe it. A good example of this is a movie I recently saw called “Chasing Ice”. The movie is about the Global Warming and its effect on the Planet. The main goal of the movie was to show its audience that global warming does exist and it can be shown. James Balog was right when he made the statement that people do not want to see statistical data or computer simulations anymore. It was about time for the visuals evidence to take place. This is why he came up with the project Extreme Ice Survey. Its goal was to place numerous cameras around glaciers, modify those cameras to take multiple shots per day, for the period of a few months. Then the photos would be collected and turned into a movie to show the actual changes happening with the glaciers. At the end of the movie the audience was able to see the devastating effect of the global warming. In one of those movies a glacier was shown how it shrank in a period of 100 years and in a period of 10 years. The shrinking was much bigger in the last 10 years than in the 100 years.
People need to be shown how beautiful this Planet is, not what the new X Y Z brand car would look like.


2 thoughts on “Shallow ads

  1. I agree with you, however I think it will be impossible to change current advertisements. The reason why most ads are shallow is because they are designed that way. Most ads are bought to get you remember a product, not think about how it actually affects the world.
    -Spencer Clark


  2. It’s also crazy how we don’t even need TV to see ads. Obviously billboards and magazine ads exist, but I don’t watch TV often but I still see technological ads on my computer on every social media site or entertainment site. It’s just as bad.
    -Jenny Gifreda


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