Last week in class we talked about advertisements pertaining to nature and the environment. There are four types of ad’s featuring the environment which are nature as backdrop, green product attributes, green image, and environmental advocacy. The one type that stood out to me was green product attributes which is basically a name, product, or packaging that is designed to evoke positive environmental images to make it seem like you are doing the “right thing.” It is made to convince consumers that manufacturers are practicing environmentally responsible behavior and that by buying this product you are contributing to a “green lifestyle.” This type of ad appealed to me the most because I see these ads the most on a daily basis.
While searching for environmental/nature ads on the internet I came across this ad for the Samsung Galaxy S III smart phone. The ad consists of a beautiful, blue sky and green grass. In the middle of the ad there is a big picture of the smart phone covered by butterflies, plants, flowers, and vines. The text on the bottom says “designed for humans, inspired by nature.”
This ad is very comical to me and ironic. First of all, smart phones/technology are the farthest thing from being a part of nature or from being “natural” in any way. I don’t understand how a smart phone can, as the ad states be “inspired by nature” when there is nothing natural about a phone which is factory/machine made. Also, the company is trying to tell itself as being “green” because of their text on the ad and that if you buy it you will be living a “green lifestyle.” Furthermore, the ad has nature elements like the flowers, grass, etc. that is trying to make it seem like the smart phone is actually a part of nature when we all know you would never see a phone growing in the wild. The ad also I think is trying to make it seem that Samsung Galaxy phones are better and perhaps even more environmentally friendly than other phones such as iPhone’s. Overall, I think this ad is the epitome of a green product attributes advertisement.