The Gradient of Green

The idea of green products seems to be an increasingly popular initiative. Although the real problem lies with in the realm of consumerism, that ideology will likely never change, so why not make consumerism a little greener? Many products advertise their ability to be recycled, which is really not being green seeing that lots of plastics and paper are already able to be recycled. Other companies claim to be made of recycled material, which is a great idea! We are constantly being exposed to “green” ideas and green slogans, however we never really take the time to assess claims that these products and companies make. How green are we really being by buying these products, and is it enough to participate in some green actions?

I found an article about an idea a marketing products along a gradient of green. Products differ in their make up and different companies exhibit better green initiatives than others. This idea of a gradient brings light to the issue of green claims. We often look at a product, see some sort of indicator that we are being “green” by buying it and thus feel like we are making a positive change in the environment. However, not all “green” products are the same, and that is where this idea of a green scale comes into play. I actually think it is a really great idea in terms of marketing, although it does not get at the true issue of consumerism.

It is not enough to buy green products. We need to take the time to assess the claim the product is making so that we have a better idea of how green a product is, and if it turns out to be not so green, we can find a better substitute. This same idea can be implicated in advertisements we see on TV or hear on the radio, it applies to our entire lives that seem to be so exposed to ads. It’s time we stop buying into what companies say and decide for ourselves.

http://www.marketingmag.ca/brands/grand-toy-creates-green-product-guide-142270

Rachel Keathley

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3 thoughts on “The Gradient of Green

  1. I agree with your blog. It’s really important that we do asses the claims companies are making. I think looking at advertisements in class really made me aware of how phony advertisements are today (especially ones that claim to be “Green”).
    Megan DeBanto

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  2. I completely agree. We think we are doing a favor in buying “green” products, and in an aspect we really are, but how are we taking it one step further? We buy the green but we don’t take action on actually “going green”.
    Katie

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  3. I loved this idea! I am one of those consumers who when I see that something is green I try to buy that product more than a product that isn’t green because I want to contribute to helping the environment although it may be in a small manner. The scale would be helpful when buying these items because it puts into perspective how ‘green’ that product really is. Very interesting article!

    Brittany Kindberg

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