Buying Green

To me, this cartoon exemplifies a common happening in today’s society. It is ‘hip’ and ‘trendy’ to be environmentally-friendly. People want to do what they can for the environment- buy ‘green’, using only ‘natural’ products, shopping at Whole Foods. But people allow themselves to be green-washed, and buy products simply because of the environmental friendliness. The reality is that for many of these products, the ‘green’ element is completely fabricated.

People need to start being informed and not simply following what the mass media is feeding to them. Just because an advertisement or label says that you are helping the planet, it doesn’t mean that that is accurate. As said in class and in the reading, “The only green product is the one not purchased”.Instead of buying the green version of products, many people should simply question why they need to buy the product at all. We live in a society of buy, buy, buy. Society portrays that our materialistic ways are more acceptable if they are green purchases that we are making. However, buying these things only makes one marginally more environmentally-friendly. Instead of pushing the ‘green’ lifestyle, it would be far more helpful to cut back on personal consumption and buying. But people don’t want to change their lifestyle, they just want to make the appearance that they are doing their part. Unfortunately, real change is necessary, not simply buying green products.

Tessa Ward

6 thoughts on “Buying Green

  1. It is especially ironic to me that this advertisement that their paper plates are recyclable because more often than not I feel as if people don’t think to recycle a product that they’ve used in accordance with a non-recyclable product. I don’t know if it’s just me but if i have a paper bag from a fast food restaurant with food remains still inside I feel like I can’t recycle it. I think that most people would feel that same way about paper plates if they still have food remains on them. Also, people usually use paper plates because they don’t want to go to the trouble of washing them, what makes producers think consumers are going to go out of their way to recycle these products? The truth is, producers don’t actually care, like we learned in class. Most producers recognize that there is a market in advertising products as ecofriendly and they jump at any chance they can get to put themselves ahead.

    -Jordan Cotleur


  2. This cartoon cracks me up but is also rather sad. Greenwashing advertisements remind me of instances where a store has a “Buy 1 Get 1 1/2 price” deal. Many people (myself included) will actually buy more products than originally intended because of the 1/2 price tag, thinking that we are saving money. However, we often would only have bought one item if the sale had not existed and therefore buying more and spending more money rather than saving anything. These ads essentially promote more consumption and environmental waste rather than less.
    -Alexis Wilsey


  3. I love this cartoon. It shows and describes how most people’s mind works while shopping. I will admit when I shop and see signs saying things like that or similar my mind goes, yes I should buy that because it is better for the environment so I am helping. We need to make serious changes and nit just buying a bottle with 25% less plastic to help the environment.
    Courtney Zimpfer


  4. This is hilarious. It still blows my mind how people think recycling and plant materials are the answer to saving the world. I think what gets most people is the convenience plastics, styrofoam, and paper products have because you can then just throw it away; out of sight out of mind. Caring a reusable water bottle really isn’t that inconvenient.

    Gretchen Marie Semancik


  5. The cartoon you included is so funny and true. People think that if they shop at Whole Foods that they are being healthy when little do they know most of the products in there are green washed. Just because a product says it is organic does not necessarily mean it is, but rather I think that people buy organic things to make them feel better about themselves by being “healthier” than you.

    -Shelby Scholl


  6. I love this cartoon because it it depicts a scene that actually take place in the real world. I’ve been guilty of reaching for products just because they portray themselves as being “green” or “the healthier choice,” but after being in this class I have definitely become more skeptical and think more about what is involved in making the product

    Colleen Crawford


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