Nearly every year Disney releases a documentary on or around Earth Day that highlight an endangered species, like the polar bears, the black bears, or the gorillas. Disney states that they will donate some portion of the movie’s profits to an organization that has the goal of helping the species focused on in the film. This seems like promise made by Disney but normally the donation is limited to sales on Earth Day, and if the holiday lands a week day ticket sales will be relatively low com, pared to if the promise was extended to the weekend (fact that may go unnoticed by those who plan on seeing the film on the weekend). In this instance Disney is committing the sin of vagueness; people know that their donation is helping an animal but the do not know exactly how. Also resources were used to make the movie, and the film crew possibly made small disturbances within the specie’s natural environment, but they donate money to the cause so “it’s okay”. This also displays that they are committing the sin of the lesser of two evils; other films cause environmental disturbances but they are donating money so Disney is the better company. I would also like to point out that though Disney donates a lot of money, it is a negligible quantity in compared to their profits. For example in the year 2013 Disney donated 370 million dollars and their profits were around 45 BILLION dollars; so the donated about 0.8% of their money. If Disney donated the same proportion of their profits that relatively smaller companies do, they could make huge differences in the worlds.