Green washing, is the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service (Terra choice, 2009) All you see now o while watching TV are advertisements, and mostly all of those advertisements have something in them regarding how their product is better for the environment. We believe everything that is put out in front of us as the public, and never really take the time to dig deep to find the truth behind anything that is put in front of our own two eyes.
I went home this past weekend, and my mom and I went grocery shopping together. We went to Walmart and she was getting all the usual things, such as milk, bread, fruit, your standard grocery list. We were walking through the cleaning supplies aisle and she started to look at all the different options. I looked at her and said, “mom why don’t you just pick one? They are basically all the same.” She responded, “No I want to get one the is better for the environment, and not so harsh.” I stood there and it really clicked, the idea of green washing. I told her that it was a scam to buy that because odds are its not much better for the environment than the regular one.
While I watch commercial after commercial I see all the different types of green washing being put to use, and it works. It is the big trend right now, Go Green, save the environment, make the world beautiful. Everyone wants to be on top of the trends, so they soak in all of these adds and go out any buy the products that claim to be better for the environment. Overall, as a society we need to do a better job in finding the truth. Advertisements are so powerful, and control a person more that they want to admit. We need to try to break the green washing mold, and learn what is really helpful for the environment.