What is greenwashing? Green washing is when companies mislead consumers into thinking that their product is green or eco-friendly, when the company actually operates in the opposite manner.
Energizer batteries have released Energizer Ecoadvanced batteries that are made from 4% of recycled battery materials. The Energizer company claims that this change will result in a positive impact on the environment by producing less waste; buying less amount of batteries, will create less waste.
Here’s where greenwashing comes into play. The production and distribution of batteries in factories largely pollutes the air we breathe and uses a lot of energy to make the product. Energizer must also mine for the materials used which destroys the natural environment in the process.
After a battery stops working, you throw it away. This is because places where batteries can be recycled are not readily available. At earth911.com you can look up places to drop off and recycle or the batteries can be mailed it, but it creates a hassle. I think it would be more innovative if battery recycling bins were more readily available, like plastic and paper. The company uses their recycling to distract the consumer from the bigger picture, a lesser of two evils.
They also make irrelevant claims. The Energizer company claims that they removed mercury and cadmium from their products to reduce waste by using longer lasting metals. In reality they didn’t make the choice to remove the metals to be helpful; mercury and cadmium were banned from use in the US.
Basically, Energizer uses their “positive impact” messaging to evade the fact that their corporation has a large environmental footprint. They’re not the only company that does this, but most people, including myself, do not take the time to look up how every single product they use impacts the environment.