After looking up what the most green-washed products in America were and seeing that hotels were number 15, it really got me thinking about how right this was and how I had never realized it. When you walk into a hotel bathroom you see little signs everywhere that are there to promote ecofriendly practices. For example, “reuse your towel” or “we refill the shampoo bottles”. Also signs that try to get their customers to take shorter showers to save water.
But often times you are paying extra to be in an eco-friendly hotel. This is often because hotels are looking for a way to get that “green” credit to their name that will catch the attention of customers. “Terra Choice environmental marketing found that 99% of all the products and hotel services that are being labeled as “green” do not live up to their claims” (businesspundit).
I think this extremely misleading because most of these hotels are not eco friendly like they say they are. Just not washing towels a couple of extra times isn’t going to make the world a better place. Yes, every little bit helps but how many other things is the hotel doing to counteract the actions of not washing the towels. These claims have soiled the trust in American consumers in that hotels are green making them not come back a second time.
Instead of just claiming that they are doing green practices with people still being skeptical I think that hotels should try a different route. They could have solar panels on the roof or have recycling programs as well.