Good News! 7 UP is now 100% “Natural”
Now when consuming the acids that are contained in 7 Up, we can rest assured they are NATURAL acids! Here’s the problem; the FDA does not have a strict definition for the claim “natural.” This ad commits Sin #3 of Terra Choice’s “Seven Sins of Greenwashing” right off the bat by claiming “100% Natural.” The claim is so vague that the meaning is most likely misunderstood, especially because the FDA does not define what natural is. Sin #4 is known as the Sin of Worshiping False Labels. This ad clearly intends to give off “green impression,” yet we cannot distinguish what about 7 Up (if anything) is “green,” especially if we understand that Sin #3 has already been broken. With all of the confusion, we are left wondering what is true about “natural 7 Up.” The ad could also be held responsible for committing the Sin of Fibbing. While the ad claims “natural,” the ingredients label still lists high fructose corn syrup– which as far as I know is artificial. The ad is altogether misleading as it depicts the soda pop being picked from a fruit tree, resembling a lemon or lime. Clearly the carbonated beverage full of acid is no where near the same as a fruit. To the ignorant, however, the ad may be convincing that this new 7 Up is significantly better than most soda pops. It does not, however, hold up against the Terra Choice criteria.