7 up is a widely known drink. Similar to sprite but slightly different in taste. Over the years 7up has tried to compete with sprite in being the most consumed light soda pop. There is nothing green about a soda but that’s not what the seller wants you to think. They came up with a genius idea to lie about their drink. They stated that their drink is filled 100% natural fruits and flavors, no artificial sugars or flavoring.
Greenwashing is a big problem in todays society. Greenwashing is where a company can persuade using natural products or backdrops but in reality its just to draw the consumer in. The faster greenwashing awareness spreads, the sooner companies will get the message that green shoppers want improved products, not empty slogans. The picture at the bottom of the article shows 7ups green ad where they tried to get their point across to consumers that everything was natural. They even went as far as to put the 7up can growing out of the tree like a lemon to give us a sense that they only use fresh picked lemons and limes.
Many times you can catch the big company trying to pull a fast one on you if you read the nutrition facts on the product itself. There are rules a regulations for what companies must state is in a product. After being purchased it is unlikely that it could be returned to the store. Lying to the consumer on a large ad that many will see is a smart choice on their part to draw the consumer in because everyone enjoys the relaxing feeling of being in nature.