As we discussed in the lectures last week, Greenwashing is a popular way for companies to advertise their products as being ‘green’ when in reality, they aren’t as environmental friendly as they promise to be. When doing some research, I found that there are numerous products out there that are being “greenwashed” to the consumer and their needs. For example, the Green Coca-Cola cans, Fiji and Desani water, many popular cleaning products, gas, even some clothing and the list continues.
One product that I found interesting was Huggies and their new “Pure & Nature Diapers” that are promoting. These specific diapers are designed to the eye to look as green and organic as possible, including green coverings with natural looking elements such as leaves and nature surrounding the wrapper of the diapers themselves. It promotes, “Organic Cotton, Hypoallergenic, Aloe and Vitamin E” but in reality, how much of the diapers itself really contain these qualities? According to an article in Business Pundit, “Although organic cotton is “included” in the outer cover, the actual organic content remains a mystery. Also, Kimberly Clark won’t reveal whether the cotton is certified organic. For inexplicable reasons, the diapers also don’t include organic cotton on the inside surface of the diaper, which actually touches the baby’s skin.” (Business Pundit, 2015) So although they are promoting organic cotton, the parts that actually matter are not actually in contact with the child’s skin itself, not to mention are not even proven to be the ‘organic’ material that Huggies promises. Another important thing, the cover that is surrounding the diapers is made of plastic, which we all know is not good for the environment whatsoever. According to the same article above (Business Pundit), they stated, “Huggies also does not sell a single biodegradable diaper.” (Business Pundit, 2015) This was an extremely interesting fact considering they are ‘hyping’ up their new eco-friendly, organic diapers yet they are not biodegradable in the slightest!
Something that I have taken away from these lectures and doing research on ‘greenwashing’ is that research is crucial when trying to find actual green products that will help the environment. I know that I am guilty of going to stores such as Whole Foods and Trader Joes in hopes of helping the environment by buying organic and green products but in all honestly, how “green” and “organic” are all of these products that I am purchasing (which are overpriced as it is). In the future, always research the products that you are buying! Although some products may be as green as they promise to be, others may not be green in the slightest!
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