Huggies Not So Huggable?


 As we discussed in the lectures last week, Greenwashing is a popular way for companies to advertise their products as being ‘green’ when in reality, they aren’t as environmental friendly as they promise to be. When doing some research, I found that there are numerous products out there that are being “greenwashed” to the consumer and their needs. For example, the Green Coca-Cola cans, Fiji and Desani water, many popular cleaning products, gas, even some clothing and the list continues.

One product that I found interesting was Huggies and their new “Pure & Nature Diapers” that are promoting. These specific diapers are designed to the eye to look as green and organic as possible, including green coverings with natural looking elements such as leaves and nature surrounding the wrapper of the diapers themselves. It promotes, “Organic Cotton, Hypoallergenic, Aloe and Vitamin E” but in reality, how much of the diapers itself really contain these qualities? According to an article in Business Pundit, “Although organic cotton is “included” in the outer cover, the actual organic content remains a mystery. Also, Kimberly Clark won’t reveal whether the cotton is certified organic. For inexplicable reasons, the diapers also don’t include organic cotton on the inside surface of the diaper, which actually touches the baby’s skin.” (Business Pundit, 2015) So although they are promoting organic cotton, the parts that actually matter are not actually in contact with the child’s skin itself, not to mention are not even proven to be the ‘organic’ material that Huggies promises. Another important thing, the cover that is surrounding the diapers is made of plastic, which we all know is not good for the environment whatsoever. According to the same article above (Business Pundit), they stated, “Huggies also does not sell a single biodegradable diaper.” (Business Pundit, 2015) This was an extremely interesting fact considering they are ‘hyping’ up their new eco-friendly, organic diapers yet they are not biodegradable in the slightest!

Something that I have taken away from these lectures and doing research on ‘greenwashing’ is that research is crucial when trying to find actual green products that will help the environment. I know that I am guilty of going to stores such as Whole Foods and Trader Joes in hopes of helping the environment by buying organic and green products but in all honestly, how “green” and “organic” are all of these products that I am purchasing (which are overpriced as it is). In the future, always research the products that you are buying! Although some products may be as green as they promise to be, others may not be green in the slightest!


Brittany Kindberg


Links to Check Out/Sources:


3 thoughts on “Huggies Not So Huggable?

  1. Like you said, they don’t sell biodegradable diapers which is so bad for the environment because those dirty diapers go straight to a landfill where it obviously can’t decompose well enough to not contribute to the gases going into the environment. So not only are they not helping the babies and are lying about what is touching the child, the non-ecofriendly goes beyond just the babies.
    Molly Albright


  2. I’m pretty sure I read somewhere that it takes the average diaper, something around 10,000 years to decompose. Maybe I am wrong but I can not find the article.

    Ben Brookhart


  3. People use so many diapers that you think it would be a good idea to invest in a biodegradable diaper. I like how the company claims to use organic cotton when it doesn’t really. I really don’t see how these diapers are eco-friendly in the slightest.
    Kristin Mathis


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