I wanted to further look into the direct-to-consumer advertising of drugs that is present in America, as we learned in class we are one of two nations that allows this kind of advertising the other being New Zealand. I found it kind of strange that this is something that was illegal in so many other countries but not the US. It just seems like an issue that is under a lot of scrutiny right now but due to the backing of pharmaceutical companies on politicians it may be something that doesn’t change. This type of advertising was even illegal in the US until 1985 and looking at the World Health Organization it is something that over the years is now getting a lot of bad rep. Many saying that it is not used to inform the public in any way just to persuade. Which in reality makes sense because its an advertisement, its going to persuade you to buy or do something. But that doesn’t always mean that it is right. Some surveys done in the United States and in New Zealand found that more often then not if someone goes to the doctor and asks for a specific drug, they receive that drug. This I found very interesting and kind of troubling because does this mean that people can essential prescribe their own medication without any extensive knowledge of the medical field and what specific drug that would work best for them. This problem seems to be becoming worse and worse that many link back to direct-to-consumer advertising of drugs, the advertisement being extremely uninformative and not providing the public with the information they need to make an informed decision on something as crucial to their health as medication. The type of medication that someone is talking should not be part of a persuasion on behalf of a pharmaceutical company, it should be something that a patient and a doctor discuss. Deciding based on what would be the in the best interest for this individual patient and not the masses. This type of adverting may even be linked to the increase prices of drugs over the years.