This ad claims 7 UP is 100% Natural, with no more of the “artificial stuff found in most other soft drinks.” Hanging from a green fruit tree alongside lemons and limes, this ad implies that aluminum cans of soda grow like fruit. What does their use of the word “natural” even mean? While there are strict government requirements that must be met before a food or beverage can be labeled as organic, the Food and Drug Administration does not have a strict definition for “natural.” Only meats and poultry must be free of artificial ingredients to be labeled natural.
In an article I found that CSPI officials say high fructose corn syrup is not natural because you couldn’t make it in your own kitchen “unless you happen to be equipped with centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes.” The non-profit group also objects to scenes in 7-Up’s TV ads that depict cans of the soda being picked from trees or harvested from the ground, as there is no fruit juice in 7-Up. High-fructose corn syrup is nutritionally similar to natural table sugar, which comes from sugar cane or sugar beets. But in to contrast to table sugar, high-fructose corn syrup is made through a complex chemical industrial process in which corn starch molecules are enzymatically reassembled into glucose and fructose molecules. Does this sound “natural” to you? Overall this ad is very misleading and some people may not even realize just how absurd the all natural claim is on most product.
Cadbury Schwepps, the maker of 7-Up, and says it is in fact natural, because sugar made from corn is made virtually the same way as many ingredients that are called natural. The 100% Natural claim sparked controversy, which eventually forced 7-Up maker Cadbury Schweppes Americas Beverages to drop the claim in January 2007. Overall, I do believe this product to be greenwashed and provides false information to the public about the idea of being “100% natural”.