100% Misleading

This ad claims 7 UP is 100% Natural, with no more of the “artificial stuff found in most other soft drinks.” Hanging from a green fruit tree alongside lemons and limes, this ad implies that aluminum cans of soda grow like fruit. What does their use of the word “natural” even mean? While there are strict government requirements that must be met before a food or beverage can be labeled as organic, the Food and Drug Administration does not have a strict definition for “natural.” Only meats and poultry must be free of artificial ingredients to be labeled natural.

In an article I found that CSPI officials say high fructose corn syrup is not natural because you couldn’t make it in your own kitchen “unless you happen to be equipped with centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes.” The non-profit group also objects to scenes in 7-Up’s TV ads that depict cans of the soda being picked from trees or harvested from the ground, as there is no fruit juice in 7-Up. High-fructose corn syrup is nutritionally similar to natural table sugar, which comes from sugar cane or sugar beets. But in to contrast to table sugar, high-fructose corn syrup is made through a complex chemical industrial process in which corn starch molecules are enzymatically reassembled into glucose and fructose molecules. Does this sound “natural” to you? Overall this ad is very misleading and some people may not even realize just how absurd the all natural claim is on most product.

Cadbury Schwepps, the maker of 7-Up, and says it is in fact natural, because sugar made from corn is made virtually the same way as many ingredients that are called natural. The 100% Natural claim sparked controversy, which eventually forced 7-Up maker Cadbury Schweppes Americas Beverages to drop the claim in January 2007. Overall, I do believe this product to be greenwashed and provides false information to the public about the idea of being “100% natural”.


-Kellie Behrle


5 thoughts on “100% Misleading

  1. I really enjoyed reading your post. This commercial is certainly misleading. The metal can nor the content in it can be 100% natural. 7up is made of carbonated water, glucose-fructose, citric acid,natural flavors, malic acid, sodium citrate and sodium benzoate. More than half of the ingredients are chemicals. The main ingredient, carbonated water is not natural at all. This product is completely greenwashed! I really enjoyed reading your post.
    A M Ovini H Amarasinghe


  2. Wow, I agree with you in that commercial is totally misleading. It makes me wonder how many other products are just as misleading as this one. Good post!

    Becca Roberts


  3. I never believe the dirnks are environment-friendly. It should be contains something for taste definately. Logically, bitter flavor may healthier than sweet thing XD


  4. Oh 7up you make me laugh. It’s always done this, I remember it’s big “lemon/lime” campaign from a few years back.


  5. Couldn’t agree more kelly, It seriously makes me think how many of these companies are misleading like this. When I see this ad I think I am doing myself a healthy favor drinking it. Clearly not the case.
    Trevor Ginn


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