I’m going to start by saying I hate the “7 sins of Greenwashing” Nothing passes all 7 of these criteria. If nothing else everything is at best the “lesser of two evils” even the edible utensils made to replace plastic silverware in India, because some places still use plastic silverware. It’s a bullshit standard and does not deserve to be what we judge products by. That said, I’d like to address a company guilty of the sin of fibbing.
Recently, an internet troll teased an organic farm by the name of Wellspring, by commenting on their Facebook that he heard that they use Dihydrogen Monoxide on their farm. As most of you know, DHMO is a way of saying water so that it sounds scary and chemical.
The employee of Wellspring denied having ever used DHMO on any crops.
Now this may seem an honest mistake. He thought it was a dangerous chemical so he denied that they use it. Whoever it was did a cursory internet check, and announced that while Organic farms were legally allowed to use this DHMO, Wellspring never uses it.
The concern is not that they did not know what DHMO is, rather that they immediately and adamantly denied using it without doing any research into what it is. All they cared about it making sure they said that they didn’t use it lest it taint their image.
They even basically admitted that they were so “passionate” about protecting their image that they were willing to risk bending the truth is it meant defending it. That is where I find their sin of Fibbing, the seventh of the “sins of greenwashing”.