As a regular consumer of beauty products (ie. moisturizers, makeup, hair masks, etc.), I’m sure I’ve been victim to greenwashing-something I’ve become aware of in this class. I’m also an avid reader of online magazines and I frequent the top rated skin products.
One of the products that I was in search for before going on Spring Break was a really good tinted face cream with at least SPF 30. I really did attempt to find a “green” product (consumerism at it’s best) so I did.
<Naturally shield and nourish skin everyday with this antioxidant-infused, mineral matte SPF 30 sunscreen. Offering broad-spectrum UVA/UVB plus environmental protection, this lightly tinted, unscented formula gives skin an immediate line-smoothing finish. Made with organic rose hip oil, rich in free radical fighting vitamin C; and organic calming evening primrose, delivering abundant omega-3 and gamma-linolenic acid to improve elasticity and help skin retain moisture. Organic shea butter smoothes and hydrates while the phyto-protector plankton extract rejuvenates skin.
Ideal for normal or oily skin, lightly tinted, preservative free formula, infused with Certified Organic Ingredients, water resistant (40 minutes), no nano-sized particles.>
When you go to the Coola Suncare website, the first message that appears in the middle of the page is “Better for your skin, Better for the Environment”. I navigated to the “About Us” section tab of their website and these are the claims they make:
“Our quest is to spoil your sometimes finicky, always worthy skin with the most pure, eco-conscious products possible. After all, you may obsess over what you put in your body, but think about what you put on it. We thought about it, quite a bit actually, and we consciously chose to develop our line using as many ingredients as possible that are natural, organic, sustainable and locally sourced, much like the foods we prefer to eat. Green, yet still luxurious, each of our high performance products protect and nourish the skin with vitamins and age-defying antioxidants, while remaining free of parabens, paba, petroleum and phthalates. An advocate of both research and education, COOLA donates to the Melanoma Research Alliance and Healthy Child Healthy World.
Our full line of luxury sun and skincare products incorporate a Farm to Face® sourcing philosophy, using the freshest and most natural ingredients whenever possible. Look for our organic formulas that contain over 70% certified organic ingredients and are easily identified by our organic seals. Additionally, we formulate with Plant Protection®, which allows us to achieve clinically tested, broad spectrum and antioxidant-rich protection while using fewer traditional actives. Better for your skin, better for the environment.
Today, COOLA continues to pave the way in the suncare industry. Because we produce in limited quantity batches in sunny and cool San Diego, we’re able to reformulate often, taking advantage of new developments in sun science.”
I don’t think that this product violates the sin of a hidden trade off because it doesn’t really make claims suggesting that a product is ‘green’ based on a narrow set of attributes without attention to other important environmental issues. Although I do think that the blanket statement that it’s good for the environment does do that. I would say that it does not violate the no proof sin because they do state several reliable third parties. The sin of vagueness is definitely used with their slogan. I’m sure that’s an advertising strategy (that I’m even drawn to). I don’t think that there’s a violation with false labels or irrelevance, they seem to back up what they claim pretty well. One of the huge aspects I see with this product is simply the trendiness of “being green”. The last two sins (lesser of two evils and fibbing) don’t seem to play a role with this company. They make big claims on the organic nature of their products and really delve into what’s “in” right now-which you can also see with their prices.