This product is a very good example of greenwashing. As a consumer with a young toddler, before this class I probably would have looked at this product and thought it was a good idea and bought it. Now I realize just how important it is to look into all the claims that a so called green product will make. On the packaging they have a baby in a pretty white dress sitting in the green grass with green leaves over her head. The perfect picture for greenwashing. When you look at the design, it just looks natural. On top of that, they list three attributes on the front that make it “natural”. Starting with organic cotton. This is simply just a claim without any kind of certification backing it up. Also how much of the product actually is organic, if any at all? The company also boasts how this products OUTER packaging is made from 20% recycled material. A lot of other companies use more recycled material. The big picture shows that as natural as these diapers might be, they are still going to end up in a landfill, and they are still not biodegradable. You can buy biodegradable diapers at most stores that are much greener and have all of these qualities and much more, and most of the time don’t have to greenwash their products to get educated consumers to buy them. This brand targets consumers that don’t fully understand the ways of advertisement and might think they are doing a good deed by buying this product.