Huggies pure and natural

This product is a very good example of greenwashing. As a consumer with a young toddler, before this class I probably would have looked at this product and thought it was a good idea and bought it. Now I realize just how important it is to look into  all the claims that a so called green product will make. On the packaging they have a baby in a pretty white dress sitting in the green grass with green leaves over her head. The perfect picture for greenwashing. When you look at the design, it just looks natural. On top of that, they list three attributes on the front that make it “natural”. Starting with organic cotton. This is simply just a claim without any kind of certification backing it up. Also how much of the product actually is organic, if any at all? The company also boasts how this products OUTER packaging is made from 20% recycled material. A lot of other companies use more recycled material. The big picture shows that as natural as these diapers might be, they are still going to end up in a landfill, and they are still not biodegradable. You can buy biodegradable diapers at most stores that are much greener and have all of these qualities and much more, and most of the time don’t have to greenwash their products to get educated consumers to buy them. This brand targets consumers that don’t fully understand the ways of advertisement and might think they are doing a good deed by buying this product.

-Madeline Howard


4 thoughts on “Huggies pure and natural

  1. By USDA rule, the organic wording is defined, so to misuse this word would be a violation of Title 7 Code of Federal Regulations – which carries a $10,000 penalty.

    Cloth diapers are still a limited alternative to disposable, however, the local cloth diaper service has closed, so you have to do it yourself. I suspect that very few daycare facilities will accept cloth diapers. So we are left with disposables.

    Mike Cappel

    Liked by 1 person

    • Thanks for letting me know the regulation related to misusing the organic wording. Do you know who reinforces those kinds of regulations? The company seems not care much of penalties. It is so many of them commonly seen in the market.


  2. This is a great example of greenwashing. Generally, I think that young parents as potential customer tend to care more on consequences related to the environment and the health. I do not know how an organic product make a difference on clothes, but it sounds better that the company seem to care about consequences.


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