Why is Nature a Good Backdrop for Advertisements?

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In class, we discussed about how nature is used in different ways for a multitude of advertisements. When thinking about all the advertisements that we saw in class, nature was never once used as something that was negative. When looking at the ad with the dancing animals, the use of green and nature images such as rainbows were used or nature was used as as complex obstacle course in the car advertisement. Why nature though? I believe that the answer goes back to the idea of how nature is ingrained into our childhood and memories. We think of nature as a good thing from all the animated movies that we’ve seen as well as now seeing the many nature protection programs across television and the Internet. Also because of the long interaction that we as humans have had with nature, even imagery leads to a psychological though that something related to it is good or at least neutral. This idea is part of the Attention Restoration Theory. Nature in advertisements is really a smart and interesting tactic that is used by companies. Even if we may not notice it, the ever so hidden underlying message about nature stays with us and it affects in one way, shape, or another.

Knowing what we have learned about nature and its subconscious connection to us, is it impossible for us to ever have a positive or neutral feeling towards these advertisements now that we know that it is used as a tactic against us. And what if everyone knew about the implications of nature to the human mind? Would we no longer have a positive outlook on nature as a whole, or would now just think that all companies and their advertisements use emotions against us?

 

 

 

https://elearning2.uniroma1.it/pluginfile.php/101770/mod_resource/content/1/Nature_imagery_in_advertising.pdf

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5 thoughts on “Why is Nature a Good Backdrop for Advertisements?

  1. I definitely agree that most companies probably do not use nature for the reasons that we would like them to. Instead, they use nature because they know that it appeals to our emotions and connects us to the ad in a more emotional and personal way. Great post!

    -Josie Silvey

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  2. I also agree, advertisements definitely are not used for our interpretive thinking, and they’re definitely used to sell us a product. These corporations try to cater to our emotions and try to make the advertisement appeal to us so we’re persuaded to purchase their product.

    Andrew Ebding

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  3. I feel that, even knowing advertising is using nature to gain a particular emotion from the human mind, it wouldn’t help against not buying products. Even if you logically know a sad movie has the capacity to make you sad doesn’t mean the emotions the film makers coax from you with a mixture of music, visuals, and dialog won’t make you sad. Connections happening in our brains are automatic and thats what makes some of the advertising so powerful.

    ~Asha Brogan

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  4. I agree, I think it is strange the way nature backdrops can make us feel. Especially when it is used for things that created a lot of waste or needed a lot of resources to produce. It does work though!

    -Katie McNulty

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  5. I found this to be a very good connection back to the childhood experiences and sense of place part of this book. It really struck me how you tied it in with the nature backdrop. Clearly, when we were talking in class about what we remembered as our childhood experiences, a lot of us talked about being outside, trees, nature. Nature is also emphasized in movies that we would watch as being positive as well. But why this, too? Is it a constant cycle of childhood experiences of everyone in their life, relating back to when we lived outside as hunter gatherers and knew the ways of the land? Is this something that is ingrained inside of us genetically?

    I would think that once we knew that advertisements were using this to trick us, we would just be more conscious of it. I think our immediate reaction will be positive, if not less and less potent over time. But then we will think in the back of our minds more about the consumerism tactics and how we are made to feel this way and probably not be as subject to the message.

    Annelise Wilimitis

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