In class, we discussed about how nature is used in different ways for a multitude of advertisements. When thinking about all the advertisements that we saw in class, nature was never once used as something that was negative. When looking at the ad with the dancing animals, the use of green and nature images such as rainbows were used or nature was used as as complex obstacle course in the car advertisement. Why nature though? I believe that the answer goes back to the idea of how nature is ingrained into our childhood and memories. We think of nature as a good thing from all the animated movies that we’ve seen as well as now seeing the many nature protection programs across television and the Internet. Also because of the long interaction that we as humans have had with nature, even imagery leads to a psychological though that something related to it is good or at least neutral. This idea is part of the Attention Restoration Theory. Nature in advertisements is really a smart and interesting tactic that is used by companies. Even if we may not notice it, the ever so hidden underlying message about nature stays with us and it affects in one way, shape, or another.
Knowing what we have learned about nature and its subconscious connection to us, is it impossible for us to ever have a positive or neutral feeling towards these advertisements now that we know that it is used as a tactic against us. And what if everyone knew about the implications of nature to the human mind? Would we no longer have a positive outlook on nature as a whole, or would now just think that all companies and their advertisements use emotions against us?