Companies want to sell to people who want to be green and protect the earth. It is a large market and they are concerned about their bottom line. So they produce products that Produce less CO2, Don’t harm animals, or are built from recycled materials. One company who uses this green advertisement strategy is Toyota especially when they are selling their Prius. The Prius is a hybrid car and uses less fuel and produces less CO2 than the conventional car. But Making the Prius is not a very green process. The Batteries use rare metals that have to be mined from the earth. Different parts have to be shipped around the world to the factory, and then the car as to be assembled which uses energy and then the car has to be shipped to a dealer near you for you to purchase it. So before you even buy the car, the parts and the final product itself might have traveled hundreds of miles. Maybe even thousands! Now, because of all the extra mining shipping and a larger energy input into the car, does this make the Prius less environmentally friendly than a conventional car? In short no. When both a Prius and a conventional car are compared over a 160,000-mile life time, the conventional car still pollutes and uses more energy over its life time.
But the point that I am trying to make here is that even the products that we perceive as “green” aren’t actually as green as we think. The only true green product is no product at all. The green option when it comes to transportation would be to walk, bike or take public transport to where you want to go. But in the situation where public transportation is poor (ahem, basically everywhere in America) The Prius is a much greener option than a conventional car. Just keep in mind when you see an advertisement that is supposedly green, it might be greener just to not purchase that product at all!
By Tom Walters