So here we have a line of products called Green Works. Go to the website and the homepage has a sunflower flexing and other forms of colorful and eco-centric images. All the products are bright and cheery colors with a flower on each one. Look at a few of the products like compostable cleaning wipes or chlorine-free bleach. Without looking deeper you can already see that the environment is to be your main focus.
Green Works products are another line of products from the Clorox company. They are essentially the same products that Clorox already makes, but more “natural”. Some are even less harsh than their current ones because some consumers didn’t like the smell that was created after using the product (which is more subjective than objective in a sense).
So first let’s look at the environmental track record of the Clorox Company. The company itself recognizes that it does have issues with past performance in regards to the environment. They started in 2008 to look at way to reduce their impact with one such effort being Green Works. Other efforts include using recycled materials for packaging.
Green Works itself is considered green. It is backed by the EPA getting the award/recognition as being a Design for the Environment and supported by green groups such as the Sierra Club. 99% of the products are natural or a derivative that is not harmful to nature (the 1% is a preservative and green dye that they are working on fixing). The only issue that came from Green Works was a claim that the product was not as effective as their normal counterparts. This was proven for some and the formulas were re-worked.
So instead of another bashing, I present a product that seems like it is lying by presenting a product with colorful, natural images but has the natural ingredients to back it up. This is maybe an uncommon example where the product that appears to be green actually is.
- Josh Obermeyer