A company that we have continued to attack throughout the semester is Starbucks. I believe this is because Starbucks is one of those companies that literally define greenwashing. As a company Starbucks poses to be environmental friendly, however everything they exercise in business doesn’t correlate to what they claim to be. Starbucks continuously is misleading their customers by serving the product that looks the best rather than what is best for the environment. In their latest act Starbucks released their Holiday festive coffee cop, however many individuals are upset with Starbucks because they are more concerned about the cup design rather than having reusable cups. In a short time between now and New Year’s Starbucks will be responsible for 580 million holiday cups going into the trash. (Globally, the chain distributes 8,000 per minute on average.)
“In 2008 Starbucks acknowledged that its cups were a problem and pledged to create a solution. The company committed to make its cups recyclable and serve more coffee in reusable cups. They set ambitious goals for 2012 and failed, then pushed the deadline to 2015, made no changes to their cups, then seemed to drop their commitment entirely.”
This hard to swallow for those individuals who have dug into Starbucks stance on Recycling, Sustainability & Waste Management. In many views this is a prime example of corporate greenwashing. The company is working with other companies to a better solution for recycling, but the reason they can’t recycle their cups is because these recycling companies can’t recycle Starbucks specialized cups. Starbucks continuously disobeys their customers by telling outright lies just to keep consumers happy. Many individuals feed the company ideas on how to convince consumers to bring back reusable cups. Starbucks responded by giving these customers 10 cents off of their purchase (I insert the crying face emoji here if possible). How about offering customers one dollar of their coffee where each the company and consumer are making the recycle process worthwhile.
The amount of benefits Starbucks would acquire by implementing a reusable cup on everyday activity would benefit tremendously. Starbucks is more concerned about having to double cup products, rather than implementing a cup that allows every company to recycle their wastes. Starbucks claims to be environmental friendly, however in 2008 the company wasted nearly 6.2 million gallons of water on a DAILY basis. They may have improved this number in 2016, but this is another example of Starbucks not being who they claim to be. Environmentalists are not being fooled by their greenwashing techniques used to manipulate society to become their customers.