There are 3 women in my house and enough hair and skin care products to drowned in. All kinds of different products and different brands. We always have to have the newest brands in shampoo and makeup. What girl doesn’t? They may all be different but they almost all have something in common. The companies behind them labeling them as “green” or “eco-friendly”. Greenwashing is everywhere and the beauty industry is no exception. With products that so many people use especially topically and daily of course they want people to believe they are getting the safest and most “organic” products they can. Most women would be surprised the brands that claim they are. In an article I read brands such as Aveda, Herbal Essences, LUSH, Organix, Origins, Covergirl, and The Body Shop are just a few of the brands who use false labeling to trick the consumer. The words “clean’ and “natural” are tossed around a lot in beauty products but there is a big gray area when it comes to labeling and what is really being regulated when making these products. Often the levels of “organic” or “natural” ingredients is not specified, many think it may be 100% natural when the level may be much lower. “Some deceiving brand owners go as far as to say that they’re organic on their packaging, even though they have just one drop of an organic essential oil,” says Rose-Marie Swift, the founder of “green” beauty brand RMS Beauty. Women be careful and do your research when buying your products!