Among many products that are found criminal to greenwashing, business as a whole are often guilty of changing something about the way they operate to fit the bill of “greener products.” Companies think that because their product is greener or more environmental friendly that business will boom and sales will skyrocket. While this may be true, it is only true for the less-informed consumer. It is important as a consumer to be aware and informed of the seven sins of greenwashing so that we are not disillusioned into believing that a company is more green or more innocent than they truly are.
McDonalds changed some of their logos in 2014 claiming that they were “going green”. McDonalds has over 800 locations In Ohio, being out New York and coming in close behind Florida and California. Customers are attracted there not because of the food, per se, but rather the convenience and speed in which the food can be produced. McDonald’s saw this opportunity and stepped up their game launching the going green campaign. In this campaign they claimed to source more sustainable beef by 2016. They also claimed to use biofuel from leftover grease and use it in their fleet trucks. This company also took a “leap” in using recycled paper in their bags. McDonalds is not sustainable in any way shape or form: ” yet the company still uses beef grazed on deforested land in South America.”
Mcdonalds is sinful through vagueness, hidden trade-off and and no proof. Vagueness is accomplished through the label itself. a Green background with the golden arches does not accomplish anything tangible. McDonald’s is making a claim here that they cannot support with their product. The new label cannot back up their service or their claims through what they are serving or the means through which they are doing it. There is no real proof of sustainable beef in their products and the “recycle” label on their bags does very little for their green image. Paper bags are a hidden trade-off. They are not actually sustainable compared to other options or products.