The actual Swiffer is fully made of plastic. The container that the Swiffer cleaning pads come on is made from plastics along with the lid that covers it. Plastic is non biodegradable, meaning it will break into smaller pieces as time goes on but will never fully break down. The actual pads are chemically soaked and then thrown away and taken to soak into the ground in a landfill. Even the Swiffer that projects the chemical cleaner requires the pads, which are thrown away when finished. These things pile up in landfills and take years to break down, of they do at all.
Gianfranco Zaccai, the maker of Swiffer, stated “Cleaning the floor with an old-fashioned mop and detergent is a messy and unpleasant job that uses many gallons of hot water and great amounts of detergent every week in millions of homes around the world. The water, the energy needed to heat that water, and the environmental impact of dumping the detergent into the waste stream are terribly costly, and all for a job no one likes doing anyway.” He is right when he says the old fashioned mop and detergent uses gallons of water. Dumping the detergent afterwards is bad for the environment, but it isn’t any worse then his chemically made Swiffer Wet Jet projector.
Swiffer was smart in choosing the colors to help support them. Green makes the consumer feel as if the product is truly a “green” product. Humans associate the color green with Eco-Friendly objects. So when they see the green Swiffer and packaging, it gives false accusations that the product is environmental friendly. Purple is usually calming and soothing which helps the consumer believe that they are doing good and making the right choice in buying the right cleanser.